CBD Branding Opportunity In Mass Market
CBD has been achieving marketing acceptance in stops and starts, an industry facing state-by-state regulations and a banking system that has largely shunned its business. Yet, at the same time it persists building a CBD branding opportunity in mass market retailing and online sales.
CBD Branding Opportunity
CBD is still a relatively new marketplace with consumers eager to buy but concerns about safety and the quality of product. To alleviate that hesitation some companies are securing loyalty to their brands to offer a consistency in their products and expand on a state by state basis.
Realizing that CBD is still in uncharted waters, industry companies are branding their products into lines with a known entity logo. That is the marketing strategy that is taking CBD from the shadow shelves into the mainstream. Already, CBD products are winning shelf space in convenience stores on a regular basis.
At a recent convenience store convention, a separate section grouped CBD booths together for retailers who wanted to see lines and hear the CBD branding opportunity financials. A long as CBD was legal to sell, the professionalism and profit margins could build consumer traffic and help sell other goods.
Big Box Stores Notice
Big box store retailers have taken notice of the CBD presence in convenience stores and in this brick-and-mortar climate do not wish to miss any for profit segments. The CBD branding opportunity has initially lured the convenience stores, but a primary goal is the large chain mass merchants and pharmacy chains.
By branding, CBD companies provide continuity, sleek marketing and acceptability to the larger chains. Management of those companies wanted to seek a new but safe product, one that consistently delivers sales and profits. Chains seek safety and pre-selling to their customers.
Achieving CBD Goals
The CBD branding opportunity achieves all of those goals. By putting a corporate logo on CBD product, companies offer consumers a single unified professional look of quality, consistency and trust. Government regulation in the U.S. and Canada protects the retailer and consumer, as well. A recent article in shows the results: a surging group of stocks that are publicly listed on international exchanges. These are companies that are growing and frequently seeking up listing to larger exchanges. These are firms such as CBD Unlimited, Inc. (OTC PINK: EDXC), Aurora Cannabis Inc. (NYSE:ACB) (TSX: ACB), Supreme Cannabis Co. (OTC: SPRWF),, The Green Organic Dutchman (TSX: TGOD) (OTCQX: TGODF), OrganiGram Holdings Inc. (NASDAQ: OGI), Canopy Growth Corp. (NYSE: CGC).
Other corporations offer a CBD branding opportunity as part of a number of line offerings, some not related to CBD at all. The company itself builds confidence in the brand of CBD products offered at retail and online. As CBD expands from state to state in the U.S., branding makes it easier for companies to expand. Several jumped from California into Nevada and offered pre-branded lines of production to licensed manufacturers there to ensure continuity and quality.
To grow, CBD brand opportunity is a key factor in landing shelf spaces in regulated retail locations. Major retail market share analyst companies are reporting on how CBD brands are selling and making market share inroads as they keep the shelf space they have won.