CBD Focus Should Also Be Directed To Seniors, A Wider Market Is Great News For Companies In The CBD Sector
While suppliers, retailers and others in the CBD marketing industry may be concerned about selling to millennials and other young potential customers, they should also focus on the senior market which craves CBD’s relief of chronic pain and other age-related ailments. Some even take CBD products to relax as a sleep aide.
The CBD market appeal to seniors has drawn such intense interest that media companies such as stockmarketpress.com features specialized coverage of CBD related stocks such as CBD Unlimited, Inc. (OTC PINK: EDXC), Canopy Growth Corp. (NYSE: CGC), New Age Beverages Corp. (NASDAQ: NBEV), GW Pharmaceuticals PLC (NASDAQ: GWPH), Neptune Wellness Solutions Inc. (NASDAQ: NEPT) (TSX: NEPT). Aurora Cannabis Inc. (NYSE:ACB) (TSX: ACB), Supreme Cannabis Co. (OTC: SPRWF) and OrganiGram Holdings Inc. (NASDAQ: OGI).
CBD Focus Should Also Be Directed To Seniors, A Wider Market Is Great News For Companies In The CBD Sector
Seniors may be underestimated by CBD manufacturers and retailers as a potential market. But seniors see the ability of CBD to offer relief from aching joints (knees, arms) associated with older age. As a sleep remedy, CBD is also seen as a relaxant and a product that can help in getting and staying asleep. CBD focus should also be directed to seniors, a wider market is great news for companies in the CBD sector.
Reinforcing the confidence of seniors in CBD is the retail placement of the product. Not only is it available online, hemp-infused CBD is on mass merchant and department store shelves. That wide product positioning visibility stimulates CBD sales among the senior population. But the greatest driver of CBD sales to this age group is word of mouth as CBD products provide relief from age-related pains.
Widespread CBD Use Is Great For Companies Such As CBD Unlimited, Inc. (OTC PINK: EDXC)
Research has shown that seniors like CBD products so much that they are being used as a replacement for expensive medications. For joint pain, sleep issues and other medical matters, CBD can be the preferred medicine of choice for seniors. As a result, CBD focus should also be directed to seniors, a wider market is great news for companies such as CBD Unlimited, Inc. (OTC PINK: EDXC).
In addition, CBD for seniors can also be a skincare air and a beauty accessory. As seniors see so much promotion of hemp-infused CBD for travel, wellness and recreational use, they can purchase it in dispensaries, mass merchants, special stores, bodegas, convenience stores, department store and even self-service kiosks. CBD focus should also be directed to seniors, a wider market is great news for companies in the CBD sector.
CBD Unlimited, Inc. (OTC PINK: EDXC) exceeded its goals for 2019 and placed product on greater than 5,000+ mass market shelves, including pharmacies. CBD Unlimited, Inc. (OTC PINK: EDXC) is aggressively pursuing more market share in a quick-growing marketplace. By adopting a seed-to-shelf strategy, the company is controlling the high quality of its hemp sourced CBD products. The U.S. hemp-derived CBD market is estimated to jump from an estimated $5 billion market today by research firm the Brightfield Group to $24 billion by 2023.
CBD Unlimited, Inc. (OTC PINK: EDXC)
Education is an important factor in driving sales to the senior population. The goal is to have seniors confident in the safety and effectiveness of CBD. CBD focus should also be directed to seniors, a wider market is great news for companies in the CBD sector. Some research projects a 125% YOY rate of growth over the next five years — but globally it may exceed that.
Source: Stock Market Press
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