PepsiCo Buys Rockstar Energy Drinks For $3.85 Billion, Rockstar Ex-EVP Sales Joins Daytrip, Which Markets CBD Infused Sparkling Water
In one of few acquisition deals on Wall Street yesterday (March 11, 2020), PepsiCo (NASDAQ: PEP) bought Rockstar Energy Drinks for $3.85 billion. The former Rockstar EVP-Sales, Joey Cannata, is now president of Daytrip, a marketer of CBD-infused sparkling water.
CBD is in the news daily. Media companies such as stockmarketpress.com feature coverage of CBD related stocks such as CBD Unlimited, Inc. (OTC PINK: EDXC), Canopy Growth Corp. (NYSE: CGC), New Age Beverages Corp. (NASDAQ: NBEV), GW Pharmaceuticals PLC (NASDAQ: GWPH), Neptune Wellness Solutions Inc. (NASDAQ: NEPT) (TSX: NEPT). Aurora Cannabis Inc. (NYSE:ACB) and OrganiGram Holdings Inc. (NASDAQ: OGI).
PepsiCo (NASDAQ: PEP) Buys Rockstar Energy Drinks For $3.85 Billion, Rockstar Ex-EVP Sales Joins Daytrip, Which Markets CBD Infused Sparkling Water
PepsiCo (NASDAQ: PEP) has had a distribution agreement in North America with Rockstar since 2009. It puts the company further into the energy drink market – projected to reach almost $85 billion by 2025 in a research report by Grand View Research.
The connection with CBD beverages is former Rockstar EVP Joey Cannata, who is now president of Daytrip, a 2019 startup which markets CBD-infused sparkling water. The CBD beverage market is also growing exponentially, and is part of the hemp-CBD market seen reaching more than $22 billion by 2022, according to a report by the Brightfieqld Group. PepsiCo buys Rockstar Energy Drinks for $3.85 billion, ex-Rockstar EVP is now president of Daytrip, which markets CBD infused sparkling water.
CBD Sparking Waters Growth Potential
Daytrip trip last year was a cannabis-based food and beverage startup. Cannata said he joined Daytrip because he was interested in CBD sparkling waters. That line now includes flavors such as Cherry, Lemon Lime, Tangerine and Coconut Pineapple. Cannot compared the CBD-infused beverage category as similar in growth potential to the energy drink category 20 years ago. Functional beverages, he said, still requires consumer education. PepsiCo buys Rockstar Energy Drinks for $3.85 billion, ex-Rockstar EVP is now president of Daytrip, which markets CBD infused sparkling water.
CBD Unlimited, Inc. (OTC PINK: EDXC) Also Sees Growth In CBD Market
CBD Unlimited, Inc. (OTC PINK: EDXC) is expanding and giving its retail customers extended product lines to sell in the future. At a time of contraction for some, CBD Unlimited, Inc. (OTC PINK: EDXC) is expanding and acquiring. It’s what retail customers want in a CBD brand at the time: product growth. Health issues have never been more important and CBD Unlimited, Inc.’s (OTC PINK: EDXC) focus has been to ensure quality and consistency in its CBD products. The Kush, Inc., acquisition last week also sends the message that the company continues to be aggressive in line extensions.
Firms such as CBD Unlimited, Inc. (OTC PINK: EDXC) continue to expand product lines, enter into new classifications and acquire innovative and entrepreneurial companies. This focus reinforces the commitment by the company to CBD and its benefits, to humans and animals.
CBD Unlimited, Inc. (OTC PINK: EDXC) Continues To Market Aggressively
Companies like CBD Unlimited, Inc. (OTC PINK: EDXC) continue to be aggressive in buying other companies. CBD Unlimited, Inc., acquisition last week of Kush, Inc., a New York-based media driven entity that builds brands and also owns kushwear.net, show its commitment to the CBD product market. It expands the lines of CBD Unlimited, Inc. (OTC PINK: EDXC) and positions the company to extend its product pipeline into clothing brands under the Kushwear name, the company said.
It also hired Charlie Mohr, president and founder of Kush, Inc., who will now work full time at a new wholly-owned subsidiary of CBD Unlimited, Inc. (OTC PINK: EDXC). Todd Davis, CEO, said the transaction follows on a spectacular performance last year. In 2019, CBD Unlimited, Inc. (OTC PINK: EDXC) reported a 101% annual increase in revenues over the prior year. Davis said the company is ‘on track’ to meet its upward growth trajectory and surpass YOY guidance and goals. By retaining Charlie Mohr, CBD Unlimited, Inc. (OTC PINK: EDXC) maintains his knack for branding lines and relationships as a successful entrepreneur.
CBD Unlimited, Inc. (OTC PINK: EDXC) Markets American Sourced Hemp CBD
CBD Unlimited, Inc. (OTC PINK: EDXC) ensures its CBD products are highest quality, American-manufactured and tightly controlled by a corporate seed-to-shelf manufacturing strategy. Its hemp is certified and grown in Colorado and Kentucky. It has premium genetics and superior quality, the company said in its recent Corporate Presentation. Its extracts in processing are rich in phyto-cannabinoids and terpenoids which are non-psychoactive. Product is cGMP Certified (Good Manufacturing Practice Certification). As health issues gain in importance, CBD Unlimited, Inc., uses its focus on quality to succeed.
Source: Stock Market Press
Join Stock Market Press’ newsletter for the latest in IPO, market commentary and company profiles.
Stock Market Press is a financial news company that delivers up to date stock news, introduces private and public companies to a wide audience of investors, consumers, journalists and the general public via social media and a rapidly expanding network.
Stock Market Press
110 Wall St.
New York, NY 10005 firstname.lastname@example.org Safe Harbor Statement:
Statements in this news release may be ”forward-looking statements.” Forward-looking statements include, but are not limited to, statements that express our intentions, beliefs, expectations, strategies, predictions or any other statements relating to our future activities or other future events or conditions. These statements are based on current expectations, estimates and projections about our business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and are likely to, differ materially from what is expressed or forecasted in forward-looking statements due to numerous factors. Any forward-looking statements speak only as of the date of this news release and Stock Market Press undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date of this news release.
See Stock Market Press disclaimer: https://stockmarketpress.com/disclaimer/ SOURCE: Stock Market Press