Toyota (NYSE: TM) Needs To Break A Few Speed Limits As It Pursues The Elec-tric Car Market From Well Behind The Pack; Solar Integrated Roofing Corp. (OTC PINK: SIRC) Sees Great Business Opportunity For PLEMCo. Subsidiary In EV Charging Station Market As Charging Companies Position Themselves For Growth

Posted February 11, 2022

In NASDAQ: BLNK, NASDAQ: CSIQ, NASDAQ: EVGO, NASDAQ: FSLR, NASDAQ: ROCK, NASDAQ: RUN, NASDAQ: SEDG, NASDAQ: SPWR, NASDAQ: TSLA, NASDAQ:CSIQ, NYSE: CHPT, NYSE: F, NYSE: GM, NYSE: SPRQ, NYSE: TM, OTC PINK: SIRC

Toyota (NYSE: TM) thought it had electric cars all figured out. The company was one of the last OEM car manufacturers to see the growth potential in electric vehicles — and believed they would be popular primarily among elites on the coasts of the U.S. That marketing strategy was misaligned —- and now Toyota is playing catch-up to be a serious player in the electric race. Solar Integrated Roofing Corp. (OTC PINK: SIRC) read the market more accurately. It acquired the EV Charging Station installer and subsidiary, PLMCo., and is now well positioned for the future growth of electric vehicles.

stockmarketpress.com features specialized coverage of related stocks in the solar, roofing, EV charging stations and battery charging energy industry such as Solar Integrated Roofing Corp. (OTC PINK: SIRC), Sunrun, Inc. (NASDAQ: RUN), Blink Charging Co. (NASDAQ: BLNK), Tesla, Inc. (NASDAQ: TSLA), GM (NYSE: GM), ChargePoint (NYSE: CHPT), EVgo (NASDAQ: EVGO), SolarEdge Technologies, Inc. (NASDAQ: SEDG), First Solar, Inc. (NASDAQ: FSLR), SunPower (NASDAQ: SPWR), Gibraltar Industries, Inc. (NASDAQ: ROCK), Spartan Acquisition Corp. II (NYSE: SPRQ). and Canadian Solar Inc. (NASDAQ: CSIQ).

Toyota (NYSE: TM) Needs To Break A Few Speed Limits As It Pursues The Electric Car Market From Well Behind The Pack; Solar Integrated Roofing Corp. (OTC PINK: SIRC) Sees Great Business Opportunity For PLEMCo. Subsidiary In EV Charging Station Market As Charging Companies Position Themselves For Growth

Chip shortages caused many OEM manufacturers to fail to meet car production goals in Q4 of last year. Now the future is in electric vehicles and OEM manufacturers vow not to be caught flat-footed again by sourcing critical parts in a supply chain from Asia. Instead, they are building chip plants, partnering with battery makers and investing in their own proprietary electric car plants.

Enter Toyota (NYSE: TM). Last quarter its volume dropped 4.5% YOY, due to supply chain issues, and now its guidance for the fiscal year ending in March has been cut by 3.5%. Again, a shortage of semi-conductor chips is the main culprit. Toyota (NYSE: TM) Needs To Break A Few Speed Limits As It Pursues The Electric Car Market From Well Behind The Pack; Solar Integrated Roofing Corp. (OTC PINK: SIRC) Sees Great Business Opportunity For PLEMCo. Subsidiary In EV Charging Station Market As Charging Companies Position Themselves For Growth.

The future for Toyota’s (NYSE: TM) middle end customers is electric. Already, General Motors (NYSE: GM) and Ford (NYSE: F) are at war over soon-to-be launched electrified versions of their best-selling and highly lucrative pickup trucks, GM’s Silverado and Ford’s F-150.

This is not an electrified version of vehicles for the elites on the the U.S. Coasts. They are built for middle American drivers, families that use pickup trucks for work and for recreation. In fact, Toyota targets its two largest markets — Japan and the U.S. — when both are electric vehicle laggards. Electric share of market is only 4% in the U.S., and even lower in Japan. No wonder Toyota (NYSE: TM) had it wrong.

Now Toyota has it right. It has pushed up its goal for electric vehicles to 3.5 million by 2030 — requiring n investment by the OEM manufacturer of $70 million. It plans to launch 30 new EV models, including in its upscale Lexus line. Toyota (NYSE: TM) Needs To Break A Few Speed Limits As It Pursues The Electric Car Market From Well Behind The Pack; Solar Integrated Roofing Corp. (OTC PINK: SIRC) Sees Great Business Opportunity For PLEMCo. Subsidiary In EV Charging Station Market As Charging Companies Position Themselves For Growth.

SIRC’s PLEMCo., is well positioned to install EV Charging Stations for either or both OEM electric car/truck makers. In short, SIRC wins no matter which OEM company becomes an industry leader.

Sales for GM (NYSE: GM) rose a modest 3.7% last year, the Company said, as chip shortages and supply chain delays cost the Company empty-shelf sales late in the year. Its Q4 income dropped 39%, but its guidance for 2022 is profit in the range of $9.4-$10.8 billion.

In all of this, Ford CEO Jim Farley, says, “We’re at the very beginning of this journey.” He foresees a long competitive race for electric vehicle leadership, and he’s right. From year-to-year, a American brand can dominate electric vehicles with new models and entrenched leadership. The lead can change hands, as well. But SIRC’s PLEMCo., will win no matter which company sells more electric vehicles in any given year.

SIRC’s advantage is that its installers are already performing solar work in the home — where some 80% of EV charging takes place, the government says. But it is also watching partnership agreements between EV Charging Station companies and OEM electric car makers and other retailers allied to the field — such as Bridgestone-owned Firestone aftermarket auto repair/tire centers.

If Biden is to hit his goal of a government-owned fleet of 500,000 electric vehicles — and hit 2030 carbon pollutant-reduction goals — he will need to fund the building of more EV Charging Stations. That’s great news for installers like SIRC and its PLEMCo. subsidiary.

Learn more about SIRC at https://www.solarintegratedroofing.com/corporate-governance/leadership/.

Source: Stock Market Press

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Shannon Roxborough

Shannon Roxborough is SMP's senior contributor writer. A financial journalist for more than 20 years, he has covered U.S. and global markets across all sectors. A former correspondent with Money magazine and columnist with Small Cap Investor, his writings have appeared in The Wall Street Journal and numerous other financial publications.