Sun Kissed Industries, Inc., Focuses On Affiliate Marketing Strategy For Growth, Names Leonard Armenta VP Of Revenue Management
Sun Kissed Industries, Inc. (OTC: SKDI) is focusing on affiliate marketing for growth of its brands. To that end, the company has named growth strategist Leonard Armenta VP of Revenue Management — he has a long history of success in the affiliate marketing industry and corporate expansion. Sun Kissed Industries is on a fast growth track, recently acquiring both Products Group Inc. DBA/Hakuna Supply in a stock purchase in February 2020 and most recently NuMuni Inc., a monetization platform developed for digital media publishers, software providers and online games.
The CBD market has drawn intense interest from media companies. stockmarketpress.com features specialized coverage of CBD related stocks such as Sun Kissed Industries, Inc. (OTC: SKDI), Canopy Growth Corp. (NYSE: CGC), New Age Beverages Corp. (NASDAQ: NBEV), GW Pharmaceuticals PLC (NASDAQ: GWPH), Neptune Wellness Solutions Inc. (NASDAQ: NEPT) (TSX: NEPT). Aurora Cannabis Inc. (NYSE:ACB) (TSX: ACB), Supreme Cannabis Co. (OTC: SPRWF) and OrganiGram Holdings Inc. (NASDAQ: OGI).
Sun Kissed Industries, Inc. (OTC: SKDI), Focuses On Affiliate Marketing Strategy For Growth, Names Leonard Armenta VP Of Revenue Management
Armenta helped facilitate the company’s recent NuMuni acquisition, said Carl Grant, CEO of Sun Kissed Industries, Inc. (OTC: SKDI). Hakuna currently has an annual volume of $1 million and, with Mr. Armenta’s direction, is targeting additional revenues in 2020, the company said. With a rich history of experience in affiliate marketing and brand building, Armenta is seen as positioning Sun Kissed Industries, Inc. (OTC: SKDI) and its brands for significant growth.
Affiliate marketing is a far-reaching strategy of utilizing various channels such as email marketing and various sites to reach influencers, and others who can help build sales and brands by promoting products and services. Sun Kissed Industries, Inc. (OTC: SKDI), Focuses On Affiliate Marketing Strategy For Growth, Names Leonard Armenta VP Of Revenue Management.
This is an effective and efficient strategy of growing the awareness, image and sales of brands among followers of these influencers and other impactful individuals/sites. It builds traffic, brand awareness and ultimately revenue for the company operating the affiliate marketing program.
Growth Strategist Leonard Armenta Named VP Of Revenue Management By Sun Kissed Industries, Inc. (OTC: SKDI)
Carl Grant, CEO of Sun Kissed Industries, Inc. (OTC: SKDI), said, “We are thrilled to have Mr. Armenta join our team. As one can see in his extensive bio (listed below), Mr. Armenta brings heavyweight affiliate marketing and corporate expansion experience to our company. He has already facilitated in the Numuni acquisition and we look forward to many more growth ventures with him.” Sun Kissed Industries, Inc. (OTC: SKDI), Focuses On Affiliate Marketing Strategy For Growth, Names Leonard Armenta VP Of Revenue Management.
Experience In Branding, Growth Strategies And Affiliate Marketing
Mr. Armenta brings over 19 years of industry experience, originally owning Colorado Sports Innovations Consulting, where he helped other companies in branding and revenue growth strategies. He was also CEO of Intensity Nutrition, COO and Executive Vice President of MusclePharm, VP of Development of Business Development for Inner Armour, Creative Edge Nutrition — all leading nutritional brands in the industry. Sun Kissed Industries, Inc. (OTC: SKDI), Focuses On Affiliate Marketing Strategy For Growth, Names Leonard Armenta VP Of Revenue Management.
At MusclePharm, He Grew Company To One Of Leading Brands, Distributors In U.S. And 35+ International Countries
At MusclePharm he was promoted to Chief Operating Officer after building the brand and sales as a consultant. He was then named Executive Vice President. He helped the company grow from $86,000 in sales in 2008 to being on pace to achieve $77 million in sales in 2011. At MusclePharm, he built the company into one of the leading U.S. nutritional brands and to becoming one of the largest U.S. distributors plus 35+ international countries. He also instrumental in developing relationships with professional athletes, developing human resources, operations and implementation of Customers Relationship Management (CRM) systems.
At Inner Armour, he was responsible for online account growth and training centers. His main account, bodybuilding.com, grew by more than 600% under his leadership.
Sun Kissed Industries, Inc. (OTC: SKDI) Earlier Acquires Hakuna, NuMuni, Inc.
Within two months after closing on its acquisition of Products Group Inc. DBA/Hakuna Supply, a well established retail CBD company, Sun Kissed Industries, Inc. (OTC: SKDI) signed an LOI to buy NuMuni Inc., a monetization platform developed for digital media publishers, software providers and online games. It called Robert Reynolds, CEO and founder of NuMuni, a top innovator in the billion dollar advertising-based virtual currency monetization industry.
In February 2020, Sun Kissed Industries, Inc. (OTC: SKDI) acquired Products Group Inc. DBA/Hakuna Supply. It bought 100% of the issued and outstanding shares of Hakuna in a definitive stock purchase agreement. It sells products including premium CBD coffee, CBD tea, CBD Drink Drops, CBD Gummies and CBD Flower product markets.
Sun Kissed Industries, Inc. (OTC: SKDI) is an emerging leader in the CBD-based products market. It is pursuing technology acquisitions through an aggressive M&A strategy. It seeks to become a dominant player in a well-defined, high-growth niche within the CBD sector.
Source: Stock Market Press
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