CBD Market May Be Poised To Boom As It Goes Mainstream At Retail
Research projections for CBD in 2020 are all over the place. One study has it at $2.1 billion this year. Another has it at $20 billion by 2024. Pick your number. The reality is that CBD in the U.S. and Canada has gone mainstream with word-of-mouth driving acceptance and sales at retail conservative locations where ‘experts’ believed they were would rarely see it. The CBD stigma is gone and actual positive experiences among multiple age groups is thriving. Watch CBD boom in 2020 and beyond.
The CBD market has drawn such intense interest that media companies such as stockmarketpress.com features specialized coverage of CBD related stocks such as CBD Unlimited, Inc. (OTC PINK: EDXC), Canopy Growth Corp. (NYSE: CGC), New Age Beverages Corp. (NASDAQ: NBEV), GW Pharmaceuticals PLC (NASDAQ: GWPH), Neptune Wellness Solutions Inc. (NASDAQ: NEPT) (TSX: NEPT). Aurora Cannabis Inc. (NYSE:ACB) (TSX: ACB), Supreme Cannabis Co. (OTC: SPRWF) and OrganiGram Holdings Inc. (NASDAQ: OGI).
CBD Market May Be Poised To Boom As It Goes Mainstream At Retail
Expert market analysts sell research to advertisers and analysts that first saw a slowdown in CBD several years back. But word-of-mouth enthusiasm among unlikely consumers is diving CBD into a boom sales period in equally unlikely brick-and-mortar stores. CBD market may be poised to boom as it goes mainstream at retail.
Research shows that some 70% of sales are made online by site. But we are seeing something far more impactful as CBD is succeeding as an accepted product in fine and trendy retail stores. Consumers in several age brackets — old as well as the coveted young demographics — are willing to pay for quality, brand and consistency in CBD. They have heard from others that CBD works as a wellness skincare cream, a joint/ache healer, a stress reducer, a sleep aide and it is safe and accepted. Suddenly, it seems, CBD displays are everywhere at retail. CBD market may be poised to boom as it goes mainstream at retail.
CBD Unlimited, Inc. (OTC PINK: EDXC) Reads The Market Well With Multi-Channel Campaign
The most effective way to win in a fast-growing CBD market is with a multi-channel campaign, such as the one CBD Unlimited, Inc. (OTC PINK: EDXC) employs to reach consumers. The company’s products are available online, at retail, in pharmacies on more than 5,000 mass market store retail shelves even in high tech kiosks strategically placed in malls and speciality sites such as wellness centers.
CBD Unlimited, Inc. (OTC PINK: EDXC) has been able to reach consumers wherever they are located: at mass merchant stores, online, social media, bodega and convenience stores. Retailers online and brick-and-mortar alike are placing CBD product on shelves and in ads. Consumers want to know more — witness the 6.4 million monthly Google inquiries about CBD, according to U.S. News & World Report.
In mainstream travel magazines, full page ads feature brands of CBD as a must-carry fashion accessory for skincare. This is a case where the reality of the market is outpacing prestigious research houses. In the real market, CBD is going mainstream to far more demographics than the experts envisioned. Even profit-pressed retailers in brick-and-mortar see CBD as a young, thriving classification that can deliver additional sales and profits. Try department store Dillard’s and see its up front vignette with CBD products for its well heeled customers. They are eager to try CBD and express confidence about its performance by word-of-mouth. This market is ahead of the researchers.
CBD Unlimited, Inc. (OTC PINK: EDXC) Sees The Pet Opportunity
As the market expands worldwide, CBD is in uncharted territory. Domestically, it is growing, going mainstream and available on an increasing number of mass market shelves. CBD Unlimited, Inc. (OTC PINK: EDXC) exceeded its goals for 2019 and placed product on greater than 5,000+ mass market shelves, including pharmacies. As consumers saw CBD brand in more locations — mass market and fine stores in malls — they are curious about its use.
First, they want to try it in skincare and beauty. Then they may progress to foods, drinks and perhaps even CBD for their pets. CBD Unlimited, Inc. (OTC PINK: EDXC) was early to see the CBD consumables market for pets, such as horses and dogs. It makes a line of CBD products for pets such as pet chews and oils. Sure enough, it is a quick growing market, projected to reach $1.7 billion by 2023, the Brightfield Group projects.
CBD is being seen more regularly in fine department stores, specialty shops and its sales are promoted online and social media sites. So despite the research, no one really knows how large tis market can be because no one foresaw its widespread acceptance. Who could have imagined its role as a wellness and skincare basic, a beauty accessory and a must have for travelers.
CBD Unlimited, Inc. (OTC PINK: EDXC) Utilizes Omni-Channel Marketing Strategy
As it adopts an omni-channel focus, CBD Unlimited, Inc. (OTC PINK: EDXC) is aggressively pursuing more market share. Its seed-to-shelf strategy ensures the company is controlling the high quality of its hemp sourced CBD products. CBD market growth may be greater than projections for it already show because it is in an unproven sector showing fast growth.
Source: Stock Market Press
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